Measure first.
Then build.
We do not start with recommendations. We start by measuring what 11 AI engines and surfaces answer today when someone asks for your category, with our own software, and we keep measuring so the effect of every action is visible.
Free measurement
Thirty minutes. Five critical questions from your category put to 11 engines and surfaces, with the real answers and a written read of where you stand. No commitment, and you keep the output.
Diagnostic
Two weeks. Full technical audit, entity foundation, presence across at least 30 buyer questions run five times each, benchmark against your real competitors, and a prioritised plan across four horizons.
Continuous tracking
The Periscopy running weekly on your brand, plus the work that moves the numbers: technical implementation, content built to be cited, entity and authority work, and proof before and after each action.
11 engines and surfaces. Two routes each.
MODELS, QUERIED BY API
ChatGPT, Claude, Gemini, Grok, DeepSeek, Mistral and Perplexity. Each one that supports it runs in two modes: what the model answers from training memory, and what it answers with live web search. The two are won differently, and reporting them together hides which lever is working.
SURFACES, AS A PERSON SEES THEM
Google AI Overviews, Google AI Mode and Microsoft Copilot. Queried from your country and in your language, because they return different answers per market. Measuring a British brand from a Portuguese location would produce numbers that look right and are not.
Ten disciplines, three layers.
Appearing in AI answers is not one job. It is technical work on the site, authority built outside it, and measurement that tells the two apart. A partner who only does the first will show you a clean audit and a flat curve.
Technical SEO (on-site)
Advanced schema
Organization, Service, Product, Article, FAQPage, BreadcrumbList and Person, in a nested @graph with real semantic links between entities, not a pile of disconnected blocks.
FAQ engineering
Questions structured by real search intent and written the way models quote them: a direct question, and the answer inside the first fifty to a hundred words.
Citable content
Pages rewritten to be extractable. Clean definitions up top, numbered lists, figures with a source, paragraphs that survive being quoted alone.
AI crawler optimisation
llms.txt, ai.txt and robots.txt configured for every known AI crawler. LCP under 2.5s. Semantic HTML, with nothing critical rendered by JavaScript.
Off-site authority
Entity SEO
The brand's knowledge-graph work: sameAs to recognised sources, one consistent description across Wikidata, Crunchbase and LinkedIn, and links between the entities that describe you.
Digital PR
Outreach to sector publications, comparison pieces and “top X in [category]” lists. Which titles matter depends on your market, and rebuilding that list is part of the work.
Off-site citations
Mentions built where models read authority: G2, Capterra, Product Hunt, sector directories, papers, transcribed podcasts.
The communities where your category is discussed
In our own Portuguese-language measurement, Reddit is the second most cited source (88 of 2,993 citations) and the most transversal, present in 13 of 14 categories, yet it dominates none: what dominates each category is a vertical community or publication (destaque.ai study, August 2026). So we do not say “get on Reddit”: we name the room, the subreddit or the forum where your category is settled, with the count of answers it fed, and the work there is qualified answers, not promotion.
Local visibility signals
For brands with an address: a complete Google Business Profile, active review management, NAP consistent across every source, LocalBusiness schema and geographic signals on site. A different layer from the one that serves purely digital brands.
Measurement
Prompt and citation tracking
Continuous monitoring: 150 to 300 target questions run periodically across 11 engines and surfaces, tracking citation rate, share of voice, sentiment, average position and the context of each citation.
AI already shows products, prices and ads.
Answers stopped being only text. Google AI Mode shows product panels with prices and buttons, ChatGPT shows shopping carousels, and in the United States the purchase already completes inside the conversation. Next to the organic answer sits paid space. We cover both, and we say plainly what has shipped and what has not.
Agentic commerce readiness
A shopping agent reads price, stock and delivery time from your data, not from your well-designed site. We audit and prepare the layer engines actually read: a complete and fresh Google Merchant Center feed, Product and Offer schema including shipping and returns, the new conversational attributes, and registration in assistant feeds as they open. Around 83% of the products in ChatGPT carousels come from the organic top 40 of Google Shopping (Search Engine Land, March 2026), so fixing the right feed moves both.
Paid visibility inside AI answers
On Google, ads enter AI Mode and AI Overviews from campaigns you already run. On ChatGPT, the self-serve ads manager opened in the United States and is arriving elsewhere. We measure both columns in one table, paid and organic kept apart, so you can see what the ad adds to the presence you already earned. In half the engines we measure there are no ads at all, and there organic is the only route.
GEO takes months, not weeks.
The training-memory route moves in months, because it depends on sources that third parties publish and models absorb. The live-search route moves in weeks. Anyone promising ChatGPT presence in thirty days is improvising.
We measure what we can measure.
Citation rate, share of voice against direct competitors, average position, sentiment, and the sources each engine cites. We do not report estimated impressions or potential reach, because those numbers are not measured, they are imagined.
Our depth is Portuguese.
The published research, the case studies and the Tier-1 press relationships are Portuguese. The method transfers; the local source landscape has to be rebuilt for your market, and we would rather say that now than discover it together later.
Quoted per market.
Our published prices are in euros and anchored to the Portuguese market. For work outside Portugal we quote after the free measurement, when we know how many questions, engines and competitors your category actually needs.