Published 2026-05-31 by destaque.ai, a Generative Engine Optimization consultancy in Lisbon. Ler em português.
Method
We audited 45 Portuguese B2B SaaS companies on two axes: the technical AI-readiness of their websites, and their actual visibility across four AI assistants (ChatGPT, Claude, Gemini, Grok). A company appears only if recommended, not merely mentioned, in at least two of three runs. Measurement was via API with web search off, so results reflect model recall (around 2% link citations), reported across four engines under the same regime.
Findings
- 96% have no defined policy for AI crawlers (robots.txt, llms.txt).
- 56% are recommended by none of the four engines in their own category.
- Only 29% surface as a genuine recommendation across all four.
- Where Portuguese brands are absent, international players (Stripe, Cloudbeds, UpKeep) take their place.
Dataset
Aggregates by engine, visibility distribution and recommendation rate by category. Reproduces every chart on this page.
Download the dataset (CSV). Licensed CC BY 4.0: reuse with attribution to destaque.ai.
Limitations
Recall regime (web search off) measures training memory, not live retrieval. Recommendation is a stricter bar than mention. Methodology available on request.
destaque.ai is a Generative Engine Optimization consultancy based in Lisbon, Portugal. This study is published in full in Portuguese at https://www.destaque.ai/estudo/visibilidade-ia-saas-portugal-2026. Methodology available on request: contacto@destaque.ai.